The Full Frame Booking System · Lens 1

AOV Architect

Stage 1

Your Three Numbers

Most photographers build their pricing backwards — they decide what to include first, then put a number on it. We do it the other way round. Numbers first. Packages second.

1

Anchor Rate

Your hourly rate or session value

Single Image Price

Your anchor — 1 image

$

This is your anchor rate — 1 image at this price. Every package below is priced as a clean % discount off this rate. Change it and all 5 packages recalculate instantly.

2

Target Average

What most clients should spend

Current AOV

What clients spend now

$

Target AOV

Where you want to be

$

Your AOV goal is what you want to average per booking. The ladder is built from your anchor rate — your projected blended AOV is shown in Card 3. Use the goal to check if the anchor rate is set high enough.

Monthly Revenue Goal

What you want to clear per month

$
3

Your Ladder

Auto-built from your numbers

What-If Mix Editor

10/10 sales
05 images
$675
210 images
$1,200=$2,400
420 images
$2,100=$8,400
335 images
$2,700=$8,100
150 images
$3,000=$3,000
Blended AOV
$2,190/ 10 sales

Total revenue: $21,900

The Package Strategy

ENTRYAnchor only — not where you want them to land
STEP UPStepping stones — bridge the gap in 4–5 package ladders
THE SELLStack it with your best currencies — this is the one you want to sell
PREMIUMPush the price further away — makes the sell look like obvious best value

"Whatever you pick, the other packages exist to serve that choice."